The future of sports is here… and we’re leading the way
We are changing the game…
one MIND at a time
The Hive was started with one sole mission: to heal the culture of youth sports and unlock the athlete’s greatest potential.
The Hive was founded by 2x National Champion Lacrosse Coach, Nikki Murphy, after years of struggling with her own coaching and playing challenges.
As a dual-sport collegiate athlete, Nikki struggled to feel at peace with her athletic experience. The grind of the sports world is one that people tend to lean on and take pride in, but the grind was just grinding her down. She knew there had to be a better way, so she started curiously incorporating different techniques as a collegiate coach to help unlock her own players, similarly affected by the grind.
More telling less asking.
Building trust, connection, empathy.
Creating a space for her athletes to be seen, heard, & valued.
A shift in mindset from fearing mistakes to making mistakes & being better because of them.
The more she incorporated the above, the more her players responded going on to win back-to-back National Championships. That’s why… in 2021 a new language & approach to coaching was born and The Hive Mindset Training was created.
The goal? To heal the toxic and harsh culture of youth sports, blaze the trail in transformational coaching, and unleash the athlete’s untapped potential.
It is our conviction at The Hive that the BEST athletes come from a culture of authenticity, courage, and radical curiosity. We believe that strength in sports is NOT who can trample the competition at all costs. And it’s NOT grinding in toxicity, smothering emotions, playing through pain, or driving athletes to their physical and mental edge in an attempt to unlock that next layer of potential. We believe that mindset matters. An athlete with a healthy mindset can not only change the game but also has the power to change the world.
Through 1:1 coaching, workshops, and team training, we have helped hundreds of athletes identify strengths, overcome limiting beliefs, and implement practical strategies for success.
And we want to help you do the same.
Join our mindset revolution.
“Connection is the key to unlocking potential”
-Coach Nikki Murphy
THE HIVE POWER VALUES
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Authenticity
We stand strong in our humanness - knowing that no one has it all together. We vow to show up as our true selves, committed to learning and growing.
We believe that when you show up as you are, you invite others to do the same.
That’s why… we have created a safe space to examine your inner critic and re-write your story.
We do things different in The Hive - and we know it’s not for everyone. But we choose to share stories, lessons, wins, and overall take a softer approach to achieving greatness - because we know it works.
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Radical Curiosity
We believe in radical curiosity, a space where being curious about others and the unknown is the norm and not the exception. We battle against our own egos and judgements to create space for new ideas and methods.
We believe inspiring curiosity is the key to unlocking potential.
And that the most curious brands sit on the leading edge of innovation. Transforming the culture of youth sports starts with that curiosity - creating a proactive approach to mindset development.
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Courage
We believe in the courage to try new things, speak out against what’s broken, and challenge the norm. The Hive owns a new language and has the courage to speak it proudly.
We believe in having the courage to share our own failures, trying something new, and being securely insecure in a new unknown territory.
We question broken systems, and stand up for a new way - and a new future.
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Community
The ancient African proverb teaches us that ‘If you want to go fast, go alone. If you want to go FAR, go together.’
We believe in creating an empowered and supportive community that cheers each other on, provides empathy for those tough losses, and embodies the values of authenticity, curiosity, and courage.
We believe that connection is priceless in a world where competition is fierce and content is cheap. We know that through community - we can change the world.