The Hive was founded by 2x National Champion Lacrosse Coach, 3x Sports Hall of Famer, Nikki Murphy, after years of struggling with her own playing and coaching challenges.

A tri-sport high school athlete & dual-sport collegiate athlete, Nikki understands the grind of being an athlete/coach/parent in the youth sports world. Expectations are high, and often confidence is low, holding athletes back. After curiously incorporating different mindset techniques as a collegiate coach, Nikki came to realize the power in unlocking players in this space.

More asking less telling.

Building trust, connection, empathy.

Creating a space for her athletes to be seen, heard, & valued.

A shift in mindset from fearing mistakes to making mistakes & being better because of them.

The more she incorporated the above, the more her players responded, winning back-to-back NJCAA Women’s Lacrosse National Championships. That’s why… in 2021, a new language & approach to coaching was born, and The Hive Mindset Training was created.

The goal? To heal the toxic and harsh culture of youth sports, blaze the trail in transformational coaching, build confidence, and empower athletes to unlock their own potential.

It is our conviction at The Hive that the BEST athletes come from a culture of authenticity, courage, and radical curiosity. We believe that strength in sports is NOT who can trample the competition at all costs. And it’s NOT grinding in toxicity, smothering emotions, playing through pain, or driving athletes to their physical and mental edge in an attempt to unlock that next layer of potential. We believe that mindset matters. An athlete with a healthy mindset can not only change the game but also has the power to change the world.

Through 1:1 coaching, workshops, and team training, we have helped hundreds of athletes identify strengths, overcome limiting beliefs, and implement practical strategies for success.

And we want to help you do the same.

Join our mindset revolution.